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questionnaire for advertising effectiveness pdf

Posted by:
Created at: Saturday 16th of March 2013 11:30:32 PM
Last Edited Or Replied at :Saturday 16th of March 2013 11:30:32 PM
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i want a questionnaire on advertisement effectiveness in STAR PIPES..................[:=> Show Contents <=:]


Posted by: seminar class
Created at: Thursday 24th of February 2011 12:18:37 AM
Last Edited Or Replied at :Thursday 24th of February 2011 12:18:37 AM
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d in this study is descriptive in nature, which helped in developing the
concept and in decision making. Primary data is used for analysis, which is gathered using
questionnaire. Secondary data is also used for the study, which is gathered from internet and
already done project reports.
Convenience sampling is used while selecting samples for data collection. A sample size of
100 was taken out of 308, the population of the company. The gathered information is
critically analyzed using percentage method and, statistical tools such as Chi Square and
Spearman Rank Correlation to arrive at ..................[:=> Show Contents <=:]


Posted by: seminar surveyer
Created at: Monday 24th of January 2011 12:57:16 AM
Last Edited Or Replied at :Tuesday 23rd of August 2011 11:23:17 PM
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collected by the researcher using questionnaire and it has been analyzed. Analysis of data in a general way involves a number of closely related operation that are performed with the purpose of summarizing the collected data and organizing them in such a manner that answer the research questions.

The research design taken by the researcher is “descriptive design”. The respondents chosen by the researcher is 150. The non probability sampling technique is followed by the researcher. The researcher is highly dependent on the source of Primary data.


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Posted by: seminar surveyer
Created at: Thursday 13th of January 2011 02:41:51 AM
Last Edited Or Replied at :Thursday 13th of January 2011 02:41:51 AM
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Kollat and Willet (1967) study is important as it attempts to explain customer differences in unplanned purchasing behavior. However, these studies are concentrated on supermarkets and big-sized organized retail stores. In-store stimuli can also occur in a relatively small- or medium-sized store. Particularly, these days even small stores lay emphasis on attractive and elegant store designs. Therefore, in this research we study how the impulse purchase behavior differs across various store sizes. Owing to the high turnover in a big organized retail store, the impulse purchases must also..................[:=> Show Contents <=:]

A survey on videocon

Posted by: project topics
Created at: Tuesday 06th of April 2010 01:21:19 PM
Last Edited Or Replied at :Tuesday 06th of April 2010 01:21:19 PM
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Decider: A person who decide buying decision like where to buy, how to buy, what to buy etc.
Buyer: The persons who actually purchase the products, he may be use or not.
User: The persons who really consumes or uses the products or services.
Buying Behavior:
Consumer decision making process varies with the type of buying decisions. Complex and expensive purchases are likely to involve more buyer deliberation and more participative. Complex buying behavior is one of them. It is a three steps process:
¢ The buyer developed belief about the products.
¢ He or she made a..................[:=> Show Contents <=:]

Renewable Energy Technology Management Promoting Village Energy Security

Posted by: project topics
Created at: Friday 02nd of April 2010 11:36:47 PM
Last Edited Or Replied at :Friday 02nd of April 2010 11:36:47 PM
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he following safety features have been incorporated in the gasifier system:
¢ Water pumps are provided at suitable locations to prevent the leakage of air
¢ A water bubbler in the gas line to the flare is a safety element of proven effectiveness. It is essentially a flame trap consisting of a water reservoir in the gas flow path that prevents any backward flame travel into the rest of the system
¢ Venturimetre is provided with the system at different locations such as in the filter zone, transmission zone where the gas is moving out of the system and would be entering the engine to..................[:=> Show Contents <=:]

Expectations and Perceptions of Service Quality in Old and New Generation Banks

Posted by: super
Created at: Saturday 13th of June 2009 10:56:20 PM
Last Edited Or Replied at :Saturday 13th of June 2009 10:56:20 PM
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f the related works done
in the past.
The respondents were required to record their perceptions and expectations of the service of the respective banks.
Seven point Likert scale was used for this measurement.
Banking is essentially a high contact service industry and there is close interaction between service provider and
the customers in the traditional banking scenario.
Service marketing is different from goods marketing because of the inherent differences in service as compared
to goods. The service is intangible, heterogeneous, production and consumption takes ..................[:=> Show Contents <=:]

Buying Behaviour and Promotion in Textile Retailing in Kerala

Posted by: super
Created at: Saturday 13th of June 2009 10:52:15 PM
Last Edited Or Replied at :Saturday 13th of June 2009 10:52:15 PM
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gtae not considered important.
In case of semi-urban customers the most important factors for purchase are salesman behavior and price of
goods. This is followed by vendor behaviour, availability and selection; discount facility and goodwill of the
supplier. After that, quality of goods, quick delivery and billing, parking facility. aj|d transportation cost are
considered important. Credit facility, display and ambience of shop are not considered tobe significant.
It is through the salesman that the retailers come to know about the product's features. So both the retailers
consider sales..................[:=> Show Contents <=:]

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