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tvs motors mba marketing projects topics


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Created at: Monday 14th of January 2013 08:03:44 AM
Last Edited Or Replied at :Monday 14th of January 2013 08:15:19 AM
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Hi i need..................[:=> Show Contents <=:]



COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
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ibution channel.
It owns and markets some of the most popular brands in the country across various categories, including soaps, detergents, shampoos, tea and face creams.
ITC is not a pure-play FMCG company, since cigarettes is its primary business.
It is diversifying into non-tobacco.
FMCG segments like foods, personal care, paper products, hotels and agri-business to reduce its exposure to cigarettes.
PERFORMANCE
After stagnating between 1999 and 04, the company is back on the growth track. In the past three years, till 2008 HULs net sales have witnessed a CAGR of 11%, while ..................[:=> Show Contents <=:]



Comparative study marketing strategies of HUL Soap


Posted by: smart paper boy
Created at: Friday 29th of July 2011 01:31:50 AM
Last Edited Or Replied at :Friday 29th of July 2011 01:31:50 AM
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spend of $138m in 2004, although the company declared a substantially lower figure.
The soap market is not only segmented on the basis of price and benefits but even a range of emotions within that outlining frame work. For simplicity soap market can be divided into four categories..................[:=> Show Contents <=:]



ROLE OF VARIOUS MARKETING STRATEGIES USED IN MOBILE INDUSTRIES


Posted by: seminar class
Created at: Sunday 01st of May 2011 11:52:08 PM
Last Edited Or Replied at :Sunday 01st of May 2011 11:52:08 PM
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have been experienced in the mobile phone business since the 80’s. The success with the NMT and GSM technologies and the products they spawned secured Nokia's position as the world's leading telecommunications company. The list of Nokia's milestones provided a good insight in the history of wireless communications. Nokia has been involved in making the world's first NMT network and the world's first pocket-sized mobile phone. The world's first device to use the Symbian OS was also produced by Nokia. Nokia was able to offer advanced products from the beginning of the 90s. Early investments in..................[:=> Show Contents <=:]



THE PRICING AND SALES STRATEGY OF SECONDARY AND BY-PRODUCTS AT SAIL BOKARO


Posted by: seminar class
Created at: Saturday 30th of April 2011 06:08:58 AM
Last Edited Or Replied at :Saturday 30th of April 2011 06:08:58 AM
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the SAIL and attempts to reach their where no corporate has ever ventured so far.
The survey was conducted in Marketing Department and Sales Coordination department. I was to find how auctions, fixed price and tenders are used for marketing purpose BSL.
Various steps involved are as follows. To know about the e-auctions of marketing department. How they use this technique and 90% marketing and selling is done through auction and rest will be taken through fixed price selling and tenders.
Data were mainly collected from marketing department of BSL.
BSL is the largest Steel manufacturing se..................[:=> Show Contents <=:]



Asian Paints Ltd


Posted by: seminar class
Created at: Thursday 24th of March 2011 01:38:26 AM
Last Edited Or Replied at :Thursday 24th of March 2011 01:38:26 AM
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ia, the company jolted its
multinational competitors by emerging as India’s number one paint company.
For the next thirty years they maintained their position as market leader through
i. Excellent marketing
ii. Intensive distribution, and
iii. Leadership in Information Technology
In 1996-97 the total sales of Asian Paints reached $175 million, almost double that of
Goodlass Nerolac Paints, (1996-97 sales $94 million) the number two paint company in
the country and Asian Paints continues to be a market leader in the decorative paints
segment till date. In 1998, the company embarked o..................[:=> Show Contents <=:]



MARKETING STRATEGY OF NIKE AT NIKESHOES INDUSTRIES LIMITED


Posted by: seminar class
Created at: Saturday 19th of March 2011 04:21:29 AM
Last Edited Or Replied at :Saturday 19th of March 2011 04:21:29 AM
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because “customer preferences are often ill-defined and susceptible to various influences, and in many cases, customers have poor insight into their preferences.” In one of his recent papers, Simonson tackles the issue of one-to-one marketing and mass customization. Supporters of these marketing approaches have suggested that learning what customers want and giving them exactly what they want will create customer loyalty and an insurmountable barrier to competition.
In an example taken to the extreme in the 2002 movie Minority Report, Tom Cruise’s character runs through a shopping mall..................[:=> Show Contents <=:]



Marketing Management II Vodafone Essar Ltd


Posted by: projectsofme
Created at: Thursday 07th of October 2010 01:59:49 AM
Last Edited Or Replied at :Thursday 07th of October 2010 01:59:49 AM
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II : Vodafone Essar Ltd

Analysis of the competitive market environment
With the first leg of growth in the metro circles (70% penetration) almost peaking out, the Indian mobile sector is on its second wave of growth from semi-urban and rural areas. The mobile subscriber base has increased by a 91% CAGR, over 2002-07 to 162mn and to 201mn in August 2007. In order to keep the growth engines at full throttle, mobile operators are now increasing their focus and coverage in the semi- urban and rural areas to sustain the growth momentum. Declining tariffs..................[:=> Show Contents <=:]



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