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COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
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bust 20% growth in non cigarette FMCG business with net profit stood at Rs. 3324 Crore.
Analysis of Both Companies
HUL & ITC are major companies in FMCG market in India.
When we compare both companies on the basis of their strategies i.e. , their competitive strategies in the present market.
When we look at the present segment breakup for both of the companies then we came to know that their different products vary too much in the market.
HUL Segment Breakup
ITC Segment Breakup
COMPARATIVE ANALYSIS OF BOTH THE COMPANIES UNDER SOME HEADS:
HUL
ITC
Hindustan Unilever (HUL) is t..................[:=> Show Contents <=:]



COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
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ross various categories, including soaps, detergents, shampoos, tea and face creams.
ITC is not a pure-play FMCG company, since cigarettes is its primary business.
It is diversifying into non-tobacco.
FMCG segments like foods, personal care, paper products, hotels and agri-business to reduce its exposure to cigarettes.
PERFORMANCE
After stagnating between 1999 and 04, the company is back on the growth track. In the past three years, till 2008 HULs net sales have witnessed a CAGR of 11%, while net profit has posted a CAGR of 17%.
Despite diversification, ITCs reliance on cigarett..................[:=> Show Contents <=:]



Comparative study marketing strategies of HUL Soap


Posted by: smart paper boy
Created at: Friday 29th of July 2011 01:31:50 AM
Last Edited Or Replied at :Friday 29th of July 2011 01:31:50 AM
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d the company which defined many marketing strategies we now take for granted. It was the first company to advertise nationally direct to consumers (In 1880) and it literally created the concept of “Soap Opera” by sponsoring radio and television dramas targeting women. P&G found life in the first years of 21st century more difficult than it may have expected, with earnings below expectations and a series of management shake ups as a result of under performance. The group got back on track during 2002 with the purchase of Clairol and Wella and a renewed focus on core products. Following..................[:=> Show Contents <=:]



ROLE OF VARIOUS MARKETING STRATEGIES USED IN MOBILE INDUSTRIES


Posted by: seminar class
Created at: Sunday 01st of May 2011 11:52:08 PM
Last Edited Or Replied at :Sunday 01st of May 2011 11:52:08 PM
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s making good progress in these areas, and is now better positioned to meet future challenges.
COMPANY PROFILE
Nokia's history started in year 1865, when engineer Fredrik Idestam established a wood-pulp mill in Southern Finland and started manufacturing paper. Due to the European industrialization and the growing consumption of paper and cardboard Nokia soon became successful. In 1895 Fredrik Idestam handed over the reins of the company to his son-in-law. Nokia was Actually founded in 1965 by Fredrik Idestam in Finland as a paper manufacturing company. In 1920,..................[:=> Show Contents <=:]



THE PRICING AND SALES STRATEGY OF SECONDARY AND BY-PRODUCTS AT SAIL BOKARO


Posted by: seminar class
Created at: Saturday 30th of April 2011 06:08:58 AM
Last Edited Or Replied at :Saturday 30th of April 2011 06:08:58 AM
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to reach their where no corporate has ever ventured so far.
The survey was conducted in Marketing Department and Sales Coordination department. I was to find how auctions, fixed price and tenders are used for marketing purpose BSL.
Various steps involved are as follows. To know about the e-auctions of marketing department. How they use this technique and 90% marketing and selling is done through auction and rest will be taken through fixed price selling and tenders.
Data were mainly collected from marketing department of BSL.
BSL is the largest Steel manufacturing sector of India and is ..................[:=> Show Contents <=:]



Asian Paints Ltd


Posted by: seminar class
Created at: Thursday 24th of March 2011 01:38:26 AM
Last Edited Or Replied at :Thursday 24th of March 2011 01:38:26 AM
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ng conclusions about the company’s business and marketing
decisions.
Asian Paints (AP) Limited is an out-an-out Indian firm in the paint industry that
manufactures and markets a wide spectrum of decorative as well as industrial paints.
Though it had a corporate position of a focused national paint company by catering to
industrial and household customers in Indian market in the past, it has been
systematically repositioning itself in the recent years to become a global player by
entering into a number of other country markets.
The Indian Paint industry is mainly divided into two segm..................[:=> Show Contents <=:]



MARKETING STRATEGY OF NIKE AT NIKESHOES INDUSTRIES LIMITED


Posted by: seminar class
Created at: Saturday 19th of March 2011 04:21:29 AM
Last Edited Or Replied at :Saturday 19th of March 2011 04:21:29 AM
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” His take on the long-held assumption that individual marketing will supplant targeted marketing is “not so fast.” In studies, he has learned that “even when customers have well-defined preferences and receive offers that fit those preferences, it is far from certain that the response to such offers will consistently be more favorable than those directed at larger market segments.”
It’s all psychology. Consumers with well-defined preferences may be skeptical that a marketer could match expectations. Those who don’t know what they want may not ever see the fit with what the sell..................[:=> Show Contents <=:]



Marketing Management II Vodafone Essar Ltd


Posted by: projectsofme
Created at: Thursday 07th of October 2010 01:59:49 AM
Last Edited Or Replied at :Thursday 07th of October 2010 01:59:49 AM
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presence in 23 and 20 circles resp. whereas Vodafone has only in 16 circles.
The Marketing Strategies of both the others players are more targeted towards converting non mobile user to mobile users whereas for Vodafone its been targeted more towards increasing ARPU. In fact it has more ARPU than any of its competitors. However, with subscriptions increasing @ 6 million per month and ARPU decreasing it needs to refocus its strategy. There is increased focus on Value Added Services (such as Caller Tunes, Live Search, Ringtones, Cricket and movies related services etc) in the communication strat..................[:=> Show Contents <=:]



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