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COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
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ity to address the competition it faces from national and regional players
Increased regulatory clamps on tobacco, along with rising tax burden, pose a business risk for ITC. So, it has started an ambitious diversification plan, which has its own set of risks. With its foray into the conventional FMCG space, ITC has entered the high-clutter branded products market. This will burden its resources in terms of ad spend and brand-building. Creating brand recall and building market share in new products are ITCs key challenges. Export ban and rising crop prices pose a threat for its agri-business,..................[:=> Show Contents <=:]



COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
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are HUL and ITC Ltd.?
HUL (Hindustan Unilever Ltd.)
This Company is earlier known as Hindustan Lever Ltd. This is Indians largest FMCG sector company with all type of household products available with it. It has Home & Personal Care products, and also food and Water Purifier available with it. According to Brand Equity, HUL has largest no of brands in most trusted brands list.
16 of HULs brands featured in AC-Nielson Brand Equity list of 100 most trusted brands in 2008 in an annual survey. For the entire year ending March - 2009 net turnover of company is Rs. 20239.33 Crore which is 47.99%..................[:=> Show Contents <=:]



Comparative study marketing strategies of HUL Soap


Posted by: smart paper boy
Created at: Friday 29th of July 2011 01:31:50 AM
Last Edited Or Replied at :Friday 29th of July 2011 01:31:50 AM
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back on track during 2002 with the purchase of Clairol and Wella and a renewed focus on core products. Following dynamic performance in 2004 and 2005, P&G demonstrated the strength of its recovery with the January 2006 announcement that it has agreed a deal to acquire legendary personal care products rival Gillette. Advertising Age/TNS estimated global measure advertising expenditure of $5.8bn in 2004, making P&G the world’s #1 advertiser.
Procter & Gamble India is one of the country’s leading advertisers, with a small portfolio of products led by India’s best selling healthcare brand..................[:=> Show Contents <=:]



ROLE OF VARIOUS MARKETING STRATEGIES USED IN MOBILE INDUSTRIES


Posted by: seminar class
Created at: Sunday 01st of May 2011 11:52:08 PM
Last Edited Or Replied at :Sunday 01st of May 2011 11:52:08 PM
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the 1990s, Nokia provided GSM services to 90 operators across the world. Another significant move of the company during this period was the divestment of its non-core operations like IT. The company focused on two core businesses - mobile phones and telecommunications networks. In the 1990s, Nokia provided GSM services to 90 operators across the world. Another significant move of the company during this period was the divestment of its non-core operations like IT. The company focused on two core businesses - mobile phones and telecommunications networks. Nokia's history contains many achieveme..................[:=> Show Contents <=:]



THE PRICING AND SALES STRATEGY OF SECONDARY AND BY-PRODUCTS AT SAIL BOKARO


Posted by: seminar class
Created at: Saturday 30th of April 2011 06:08:58 AM
Last Edited Or Replied at :Saturday 30th of April 2011 06:08:58 AM
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teelmaking considerably, however, nearly 6% of its crude steel is still produced using the outdated open-hearth process.
Labour productivity in India is still very low. According to an estimate crude steel output at the biggest Indian steelmaker is roughly 144 tonnes per worker per year, whereas in Western Europe the figure is around 600 tonnes.
India is deficient in raw materials required by the steel industry. Iron ore deposits are finite and there are problems in mining sufficient amounts of it. India's hard coal deposits are of low quality.
Insufficient freight capacity and transport..................[:=> Show Contents <=:]



Asian Paints Ltd


Posted by: seminar class
Created at: Thursday 24th of March 2011 01:38:26 AM
Last Edited Or Replied at :Thursday 24th of March 2011 01:38:26 AM
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/b]
In 1942, four partners got together to manufacture paint in a garage in Bombay. The
company was named Asian Oil and Paint Company; a name picked at random from a
telephone directory. Up against giant international paint companies, Asian Paints hit on
the innovative marketing strategy of reaching consumers in the remotest corners of the
country with its small, conveniently sized packs. During the 1950’s the company grew
from being a family-managed, small-time paint manufacturer to a professionally
managed organization competing with the best companies in the world. By 1967, through..................[:=> Show Contents <=:]



MARKETING STRATEGY OF NIKE AT NIKESHOES INDUSTRIES LIMITED


Posted by: seminar class
Created at: Saturday 19th of March 2011 04:21:29 AM
Last Edited Or Replied at :Saturday 19th of March 2011 04:21:29 AM
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ucts, how they choose, and what factors matter most when making their decisions.
The last few pages of this marketing plan deal with the various ways in which the plan, once implemented, can be monitored and controlled
INTRODUCTION
BACKGROUND OF THE PROBLEM

Since the late 1980s, Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want, and seco..................[:=> Show Contents <=:]



Marketing Management II Vodafone Essar Ltd


Posted by: projectsofme
Created at: Thursday 07th of October 2010 01:59:49 AM
Last Edited Or Replied at :Thursday 07th of October 2010 01:59:49 AM
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reduces capital expenditure by 60-65% and also improves operating efficiency due to benefits occurring from sharing of infrastructure.

Competitive Behavior
The competition is very fierce among the national players as well as local players. As soon as any scheme or Promotions are introduced in the market by any of the players, it is copied by the competitors leaving almost no lead time for player. The Market leader Bharti Airtel and Reliance Mobile Services have presence in 23 and 20 circles resp. whereas Vodafone has only in 16 circles.
The Marketing Strategies of both th..................[:=> Show Contents <=:]



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