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Analyzing The Market Of Lux


Posted by: projectsofme
Created at: Thursday 07th of October 2010 05:43:33 AM
Last Edited Or Replied at :Thursday 07th of October 2010 05:43:33 AM
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has outsourced its distribution channels to third party distributors which allow them to distribute LUX in massive bulks amounting to around ten million pieces. It undertakes the largest promotional activities in the beauty soap industry.

The beauty soap industry has a few major producers of which Unilever holds market share of slightly less than 50%. Other competing brands like Tibbet, Aromatic and Keya have started to have a strong consumer base, but LUX.’s product features distribution and promotional activities have created high brand loyalty for which it is still the market leader. ..................[:=> Show Contents <=:]



MARKETING STRATEGY OF NIKE AT NIKESHOES INDUSTRIES LIMITED


Posted by: seminar class
Created at: Saturday 19th of March 2011 04:21:29 AM
Last Edited Or Replied at :Saturday 19th of March 2011 04:21:29 AM
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tated. Customers to be eventually targeted are described and compared with competitors’ customer targets. After starting the objectives and reasoning behind them, the actual marketing programs are described in detail. This includes aspects such as pricing, advertising, promotion, sales, channels, and the company website. Suggestions are made on each and every one of these aspects; improvements and innovations are recommended.
The plan then goes on to the customer analysis section. The customer base is identified and various segments are pointed out. Various criteria and factors have been ta..................[:=> Show Contents <=:]



FEASIBILITY STUDY OF STARTING PUBS AT THIRUVANANTHAPURAM


Posted by: seminar project explorer
Created at: Sunday 20th of February 2011 03:13:34 AM
Last Edited Or Replied at :Sunday 20th of February 2011 03:13:34 AM
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ders like Nordstrom and Lexus[Josiah Mackenzie ,2009)

2.2.11 Going Global

60% of online searches are conducted in a language other than English (Forrester).Potential guests from abroad prefer information about your hotel in their own language… even if they speak English. The best translator translates into his/her native language (watch for dialects).On your website, don’t use flags to link to alternate language versions. Use text links in the top right corner. Alternatively, present a one-time landing page when someone first visits the site that says “Welcome” in different langu..................[:=> Show Contents <=:]



internet marketing


Posted by: NIKITA1111
Created at: Friday 12th of November 2010 03:00:34 AM
Last Edited Or Replied at :Monday 15th of November 2010 10:15:05 PM
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i wnt 100 mrk..................[:=> Show Contents <=:]



Analyzing The Market Of Lux


Posted by: projectsofme
Created at: Thursday 07th of October 2010 05:43:33 AM
Last Edited Or Replied at :Thursday 07th of October 2010 05:43:33 AM
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ds 39.25% share.

Unilever’s one of the most popular brand is LUX. They segments LUX.’s market according to geographical locations. It further differentiates these segments into Socio Economic Cluster (SEC) which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC.

Tactical marketing tools, 4P’s, are extensively used by ..................[:=> Show Contents <=:]



Marketing Management II Vodafone Essar Ltd


Posted by: projectsofme
Created at: Thursday 07th of October 2010 01:59:49 AM
Last Edited Or Replied at :Thursday 07th of October 2010 01:59:49 AM
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the semi- urban and rural areas to sustain the growth momentum. Declining tariffs, lower entry costs, cheaper handsets and increasing network coverage are the factors that are likely to drive growth. The mobile subscriber base is expected to grow by a 35% CAGR to 400mn over FY07-10E. While lower tariffs are likely to ensure strong growth in subscriber base, they are expected to erode the ARPU (average revenue per user) as well as EBIDTA per minute (EPM) of the mobile operators. In a bid to sustain the growth momentum without taking a hit on the high returns, mobile operators have come up with ..................[:=> Show Contents <=:]



indian software market presentation


Posted by: project report tiger
Created at: Tuesday 02nd of March 2010 09:05:05 AM
Last Edited Or Replied at :Tuesday 02nd of March 2010 09:05:05 AM
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re Trends
Increasing Labor costs

Moving up the value chain

Consolidation

Manpower Shortage

Outsourcing ..................[:=> Show Contents <=:]



Green Marketing - New Hopes and Challenges


Posted by: Computer Science Clay
Created at: Tuesday 24th of February 2009 12:33:06 PM
Last Edited Or Replied at :Saturday 01st of December 2012 01:46:41 AM
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s used are Environmental Marketing and Ecological Marketing. Thus Green Marketing refers to holistic marketing concept wherein the production, marketing consumption an disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications of global warming, non-biodegradable solid waste, harmful impact of pollutants etc., both marketers and consumers are becoming increasingly sensitive to the need for switch in to green products and services. While the shift to green may appear to be expensive in the short term, it wil..................[:=> Show Contents <=:]



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