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Integrated Marketing Communications


Posted by: Computer Science Clay
Created at: Tuesday 24th of February 2009 12:41:35 PM
Last Edited Or Replied at :Tuesday 24th of February 2009 12:41:35 PM
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e marketing efforts. But the organizations which have transformed themselves towards this arrangement are reaping the rewards in terms of higher returns from investment in marketing activities, increase in brand's equity and increased market share.

Example: McDonalds, Logitech International, Hyatt Regency.

The concept of IMC involves two fundamental aspects:

1. Consistency of positioning, message and tone across all different media.

2. Simultaneous achievement of several specific marketing goals.
(Awareness Increased sales, brand building etc.)

The concept of IMC is most releva..................[:=> Show Contents <=:]



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Created at: Monday 24th of February 2014 12:43:30 PM
Last Edited Or Replied at :Monday 24th of February 2014 12:43:30 PM
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Created at: Friday 08th of November 2013 06:07:44 PM
Last Edited Or Replied at :Friday 08th of November 2013 06:07:44 PM
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i need marketing mix tools of integrated marketing tools and also need for information regarding short history and their present growth rate[..................[:=> Show Contents <=:]



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Created at: Saturday 30th of March 2013 03:22:42 PM
Last Edited Or Replied at :Tuesday 02nd of April 2013 05:33:33 AM
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Created at: Wednesday 19th of December 2012 08:23:11 PM
Last Edited Or Replied at :Wednesday 19th of December 2012 11:10:33 PM
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Created at: Friday 19th of October 2012 09:27:20 AM
Last Edited Or Replied at :Saturday 20th of October 2012 02:39:08 AM
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Integrated Marketing Communications


Posted by: Computer Science Clay
Created at: Tuesday 24th of February 2009 12:41:35 PM
Last Edited Or Replied at :Tuesday 24th of February 2009 12:41:35 PM
Communications, Marketing , Integrated, project topics on imc , marketing, project topics marketing communications , integrated marketing communications project presentation topics, integrated marketing comunication of tata , integrated marketing communication examples india, projecct topics for intergrated marketing communication , mba projects integrated marketing communication, project topics in marketing communication , integrated marketing communication campaign examples, mba project report on imc , project report on integrated marketing communication, seminar exercise on integrated marketing communications , integrated marketing communications topicsx,
ars etc. (RIN, Harpic etc.)

TESTIMONIAL FORMAT

This kind of format aims at influencing a customer through third party endorsement. It involves running interviews of people who have already used the product and are satisfied with it.
Example: Surf Lalitaji, Colgate IDA Certification, Horlicks etc.

COMEDY OR TRAGEDY

These are one of the most frequently used formats in both Television and Radio advertising. It ensures that the audience would stick to the commercial till the plot is over. Some of the most famous commercials are commercials with comic or tragic plots.
Example: Fev..................[:=> Show Contents <=:]



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