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COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
product strategy of fmcg companies , comparision hul and itc, cost leadership by itc , hul marketing strategy ppt 2011, comparison betwen hul and itc pdf , ppt on competitors analysis for hul, pricing strategy of hul and itc , ppt of the price of hul product, list of hul and itc products , brand loyalty project, compare the strategies of fmcg companies , business strategy of hul, itc or hindustan unilever ltd which is better , general project suggestions for hul, hul strategy vs itc strategy , hul vs itc marketing, marketing strategy of hul vs itc , price quality strategy of itc, marketing strategy of hindustan unilever limited , create a leadership strategy of hul,
on. The main objective of Competitive Strategy is to generate a competitive advantage, increase the loyalty of customers and to beat competitors. 
FIVE MAIN COMPETITIVE STRATEGIES ARE:
· Overall low cost leadership strategy
· Best cost providers strategy
· Broad differentiation strategy
· Focused low cost strategy
· Focused differentiation strategy
Here competitive strategy varies from sector to sector and company to company. Thus, it is not easy to predict a single or to find a single strategy for the whole sector. When we come on to FMCG Sector main strategies lay be..................[:=> Show Contents <=:]



COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
product strategy of fmcg companies , comparision hul and itc, cost leadership by itc , hul marketing strategy ppt 2011, comparison betwen hul and itc pdf , ppt on competitors analysis for hul, pricing strategy of hul and itc , ppt of the price of hul product, list of hul and itc products , brand loyalty project, compare the strategies of fmcg companies , business strategy of hul, itc or hindustan unilever ltd which is better , general project suggestions for hul, hul strategy vs itc strategy , hul vs itc marketing, marketing strategy of hul vs itc , price quality strategy of itc, marketing strategy of hindustan unilever limited , create a leadership strategy of hul,
the company is back on the growth track. In the past three years, till 2008 HULs net sales have witnessed a CAGR of 11%, while net profit has posted a CAGR of 17%.
Despite diversification, ITCs reliance on cigarettes is still huge. The tobacco business contributes 40% to its revenues, and accounts for over 80% of its profit. This cash-generating business has enabled it to take ambitious, but expensive bets in new segments and deliver modest profit growth.
Risk for both the companies
HUL
ITC
Being an MNC operating in India, HUL is more conservative in its strategies than its Indian counte..................[:=> Show Contents <=:]



ROLE OF FMCG COMPANIES IN RURAL SECTOR


Posted by: projectsofme
Created at: Thursday 07th of October 2010 02:35:48 AM
Last Edited Or Replied at :Thursday 07th of October 2010 02:35:48 AM
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ned as fast selling , low unit value consumer products normally in universal demand . This includes categories like toiletries , cosmetics and other non-durables.

Top 10 FMCG Companies
1. HINDUSTAN UNILEVER LTD
2. ITC(INDIAN TOBACCO COMPANY)
3. NESTLE LTD
4. GCMMF(AMUL)
5. DABUR INDIA
6. ASIAN PAINTS (INDIA)
7. CADBURY INDIA
8. BRITANNIA INDUSTRIES
9. PROCTOR AND GAMBLE HYGIENE
AND HEALTH CARE
10.MARICO INDUSTRIES

ImpulseS to go Rural

Large population
Rising rural prosperity
Growth in market
Effectiveness of communication
It penetration in rural..................[:=> Show Contents <=:]



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